Small Companies Create. Big Companies Scale. We Bring Them Together
Corporate Venturing It's What We Do Corporate Venturing is all about collaborating with entrepreneurs to gain lower risk access to new products, services and business models that can potentially revolutionize the core business
It Generates Results One Venadar-created group is generating over $1.5 billion in incremental revenue, representing over 30% of their growth.
We Create Your Custom Playbook We help you customize the “playbook” for successful corporate venture investing based on best practices, and your unique corporate culture and business objectives.
 Fund/ Investment Structure and Governance  Organizational Structure  Identifying, Evaluating and Selecting the Investment Opportunities  Structuring the Investment  Managing the Relationship/ Investment  Dashboard and Metrics  Learning from the Experiences
And We Support Your Execution We don’t create a playbook and walk away. Venadar works closely with your team as you execute and we stay with you. We helped set up the Venturing and Emerging Brands (VEB) unit at The Coca-Cola Company over ten years ago and we have been engaged as a strategic partner and extension of the VEB team ever since. We work with clients on both a long-term retained basis or, as needed, on a modular project basis.
 543,000 New businesses start every month  5-7 Years entrepreneurs outpace the market  72 Years we've been doing corporate venturing  65 Countries our scouts discover emerging companies
The Venadar Process
Define Discover Evaluate Create Nurture Graduate

Scouts in 65 countriesCross-pollinate categoriesFind the proven

Discover the Entrepreneurs

Understand motivatorsSituational structure(s)Align with existing processes

Create Desired Partnerships

Graduation MilestonesGrow to meaningful scaleTransition to coreAn 18-24 month process

Graduate for Success

Inspire internal R&DEnter adjacenciesAddress competitionNew business models

Define the Opportunity

Governance is keyDeliver strategic valueMilestone-based metrics  

Desirability vs. objectivesProbability of materializingIs it scalable

Determine the Top Players

Nurture and Scale

How Corporate Venturing Differs from Financial Venture Capital Investing
 Corporate Venturing Focus is on the "entrance" into new markets and opportunities, in addition to financial returns Leverages the insights, creativity and skill of the entrepreneur while accessing corporate skills and capabilities to achieve scale faster
 Financial Venture Capital Focus is on the "exit" and pure financial return The 2/20 compensation model drives everything
Learn More
Creating the Right Partnerships
 Commercial Business & Supplier Relationships
 Technology Licenses
 Joint Product Development Agreements
 Early-Stage Investments
 Growth Investments
Why Venadar? Since 2005, Venadar has been a leader in partnering with leading corporations, including 38 of the Fortune 500, to create and support corporate venturing and external innovation connecting clients with emerging brands and entrepreneurs to drive revenue growth and superior financial returns. Venadar’s strategic foresight, rigorous processes and practical experience combined with deep knowledge of the entrepreneurial community has led to successful investments and partnerships that have generated billions of dollars of incremental revenue for leading Fortune 500 companies.
Consumer Products & Services  Food & Beverage Household Cleaning Health & Wellness Personal Care Clothing Personal Services Electronics Household Furnishings Appliances Luxury Products
Telecom/Utilities  Carrier Services Mobile Telecom Devices/Apps Financial Services Commercial Banking Investment Banking Insurance Warranty Services
 Millennials Active Aging Connected Living & IoT Sharing Economy Emerging Marketing Methods Alternative Distribution (DTC) Channels Virtual Business Models Crafting & Structuring Partnerships Venture Investing Joint Ventures Product Licensing Mergers & Acqusition Cross-Sector Experience
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 Incubate the Next $1 Billion Brand or Business
 Protect Against the Downside Threat of New Trends
Examples of Our Work
 Enter New Categories
 Create New Business Models
 Source Learnings & Ideas to Enhance Internal Innovation
 Create Entirely New Businesses Beyond the Core
 Shape Long- Term Strategy
 Enable Accelerated M&A Activity
Our DNA draws from deep experience in both the corporate and entrepreneurial worlds. Venadar’s Founder, President and CEO, Mark Kaiser, has led high-growth organizations as CEO in technology, telecommunications, logistics and health care where “game changing” new technologies were disrupting the status quo. Two of the businesses grew from a start-up to $1 billion in revenue in five years or less. Mark has led public and private financing including venture, mezzanine, IPO and secondary public offerings as a CEO. He has twice won the Forbes magazine Fast Tech 50 award which recognizes the fastest growing companies in the U.S. He has been involved in hundreds of acquisitions, implemented partnerships between numerous Fortune 500 companies and entrepreneurs and is a recognized expert in corporate venturing models. Venadar’s Chairman, Keith Cowan, was previously the President of Strategic Planning and Corporate Initiatives at Sprint Corporation, and, prior to that, served as the Chief Development Officer at BellSouth Corporation. In these roles, he was responsible for strategic planning, corporate development (M&A), business development and innovation and intellectual property planning and execution. He also led marketing and product development efforts. Prior to these executive officer roles, he had extensive corporate career as a corporate and securities lawyer for the law firm Alston & Bird. In addition to his role at Venadar, he currently is the chairman or a board member and an investor in a number of entrepreneurial ventures in device technology, business services, big data and marketing technologies. Leadership
Careers Ordinary Jobs Are Not For Extraordinary People. Let Your Expertise Work For You. Learn More
Venadar is located in TechSquare Labs, one of 25 Google for Entrepreneurs campuses around the world. TechSquare Labs operates an incubator and co-working space in Technology Square which is home to the largest concentration of corporate innovation centers in the Southeast.

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