Venadar often heard from larger companies that they had a difficult time sourcing quality innovation targets. Most of the companies that are leaders in innovation and that are creating new products are privately held. As a result, there is often little public data available about them. Once entrepreneurial companies become wildly successful, they are on everyone's radar screen. To address this challenge and offer something different, Venadar created the Venadar Reserve™ database.

Venadar's long-standing relationships and experience within the entrepreneurial world can expand your horizon. Venadar Reserve is comprised from an extensive network of sources not generally available to large corporations including organizations exclusively comprised of successful entrepreneurs and privately held businesses, sources licensed from the venture capital and private equity community, industry and trade associations and developmental agencies of countries with significant R&D emphasis. Venadar Reserve™ contains profiles of over 20,000 companies in over 100 industry sectors located in over 75 countries compiled using our proprietary Market Intelligence Methodology to gather and validate key information that may otherwise not be publicly available.

In applying Venadar Reserve to your business, Venadar looks at a
minimum of six primary ways that the boundaries of a client’s business
can be expanded:

• Selling new products to core customers
• Expanding into a new geographic area
• Moving up or down the value chain into a new set of activities
• Utilizing new distribution channels
• Modifying a proven product or technology for a new customer segment
• Building a new business around a strong existing capability